Compare Alternative Definition of Marketing - 913 Words

1a. Marketing term appeared firstly in United State in the early 20th century and then spread to Europe and Asia. In the meantime, there are many definitions of Marketing given by leading organisations and experts in the fields of economy such as: Kotler, CIM, AMA†¦ - Definition of Chartered Institute of Marketing (CIM): â€Å"Marketing is the management process responsible for identifying , anticipating and satisfying customer requirements profitably†. - Definition of Philip Kotler: â€Å"Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others†. - Definition of American Marketing Association (AMA):†¦show more content†¦And the way they focus on customers is meeting the customer requirements. By different way, Philip Kotler orientates marketing associated with customer’s needs and wants. The most important thing to assess effectiveness of marketing is not how to sell more goods, which is how to satisfy customer needs and create a relationship not easily changed. According to Kotler, the relationship with customers is a major factor in the success of the company. And value of customers is the most importance. However, according to AMA, marketing is one of the factors which create exchanges. In many ways, this definition has been given in detail of the fundamental nature of marketing. First, to clarify what is exchanged is not limited to tangible products (goods) but it also includes ideas are formed, the services are provided. In the view of the AMA, the customer is not limited to individuals that includes the organization. According to AMA, the exchange is most important. The more various exchange, more and more products consumed, the bigger profit the companies earn. Not a management process, not a social process that marketing is the process of market research to provide the best strategy for companies. Making the exchange more development means that marketing strategies of company more successful. 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